StockX - This is Love
StockX pioneered sneaker resale but began losing trust with its core community
so we went back to the roots of what made people love it in the first place.
We launched This Is Love campaign celebrating the culture, passion, and people behind sneaker obsession.
Through authentic vignettes and community-driven storytelling, the work re-established StockX’s voice and rebuilt connection.
The campaign spanned broadcast, digital, and social, with organic content at its core to reignite and restore trust in the brand,
resulting in a 15% brand lift and a higher video completion rate with women, their fast-growing and highest-opportunity audience.
