Mazda USA TikTok
Mazda leaned into TikTok’s trends and culture to create “MazdaTok”: a playful, authentic space
built on storytelling, humor, and community. I’ve created trend-driven content, BTS moments,
and evergreen formats that connected with both enthusiasts and new audiences.
Since launch in June 2024, the audience doubled in two quarters, gained 3M+ organic views, and a 5.03% engagement rate—
with TikTok now driving ⅓ of all Mazda’s cross-channel engagement. We’ve since been named the number one OEM on TikTok in
Best Automotive Brands on Social Media in 2025 by Rival IQ.
